Fundraising Without Trinkets
When I first started building affinity groups, my boss at the time insisted that every new member should receive something after joining....
top of page
.png)
- Mar 21
Building Mission-Driven Communities
When it comes to the long-term success of a business or organization, there is no better marketing strategy than a highly engaged...
- Mar 13
Your Program's Best Marketing Strategy
When I first started building affinity groups, there was a lot of immediate success. The prospective donor pool was like fish in a...
- Mar 6
One Visit Away Podcast Interview
If you and I are friends and you're also in the fundraising industry, you've heard me talk about Kevin Fitzpatrick and his...
- Mar 1
5 Signs You Need an Affinity Program
Gone are the days of boring ol' giving circles. Let's bid farewell to bringing on a new donor, and then only following up with a tax...
- Feb 21
3 Donor Growth Strategies for Affinity Programs
Mid-level donor programs like affinity groups are designed to encourage annual fund donors to join the next level of giving. With...
- Feb 18
What is an Affinity Program?
Traditionally, affinity groups are collections of people who come together to support a common goal or purpose. Examples include book...
bottom of page