A partner of choice is reputedly the best partner in an industry or business sector.

Our role is to help our clients attain this level of industry recognition and reputation by developing their partnering management capability and approach from their current position on the Partnering Capability Development Ladder© to one where all the foundations are in place to be recognised as a Partner of Choice.

Partner of Choice programs become a competitive advantage because they are:

• Difficult to imitate (its based on organisational partnering capability that has taken time to acquire and has become embedded)
• Rare (few organisations do it well)
• Difficult to substitute

• Education in partnering techniques and processes (eg partnering frameworks including governance, partner selection, creating and maintaining high performance partnerships)
• Structures (e.g. positioning the alliance outside the standard corporate organisation, partnership portfolio approach & management)
• Management competence (eg collaborative leadership skills, partnering knowledge, systems thinking)
• Review mechanisms (e.g. balanced scorecard performance measurement approach)

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A strong partnering reputation brings significant benefits throughout the partnering process. Companies with leading partnering reputations:

• Are the first port of call for companies seeking partners—they are approached earlier and offered higher-quality deals
• Often negotiate better deal terms and close deals faster, as would-be partners will tolerate greater uncertainty knowing that this particular partner has a track record of success.
• May secure greater concessions from potential partners to get the deal done knowing that their chances of success are greater.
• Enjoy greater levels of trust which speeds integration
• Increase the odds of success because allying companies devote top people to the partnership's ongoing management.