Using the Affinity Engine™ ‘Business Matchmaker’ we help organisations unlock the potential in their brands by spotting commercial opportunities across sector and geographical boundaries, identifying target partners, creating effective connections and brokering relationships.
We have developed a multi-stage disclosure process that enables us to do this while protecting our clients. The first stage is a simple 'permission to act' which says, "We understand you are interested in the following. We may have found something of value to you, do you wish to proceed?" The identity of any other parties is not revealed.
Only with the explicit consent of all parties, does the brief proceed to the next stage. The second stage brief usually contains a proposal to meet. Again, all parties must explicitly consent before the meeting will be arranged. At this point in the process, our ‘Business Matchmaker’ specialists will decide, in consultation with their Clients, if Confidentiality Agreements are necessary.
The Affinity Engine™ ‘Business Matchmaker’ is a comprehensive and powerful system that harnesses the collective power of target industry sectors with customer demographics andPsychographicsto increase partner-matching effectiveness and give the service an international reach. This allows our ‘Business Matchmaker’ specialists to explore possibilities and connections with their counterparts in different geographical territories, uncovering opportunities which could otherwise have been obscured by geographical barriers
Completing the short set of questions on the Affinity Engine™ will enable us to fast-track the identification of potential partner organisations with true affinity to your own business.
The process:
1.
Click on the top banner Affinity Engine™, or click here to start the process
2.
Choose between the two tools: ‘Business Matchmaker’ or ‘Partnership Repair’
3.
Answer the series of questions
4.
Fill in your details
5.
Click to send your answers and details (secure connection, your details and answers will remain strictly confidential, and will not be shared with any other party except at your request. They will only be used to contact you regarding the results of our analysis)
6.
Affinity Maker™ will conduct the relevant analysis and write a report summarising our findings
7.
Affinity Maker™ will email you the report and contact you to discuss the analysis results and next steps
The desired outcome is often a working relationship with one or two organisations whose customers share the same fundamental values, beliefs and motivations as your own customers and who are aligned with your own objectives.
Brands that use the Affinity Engine™ have objectives that include:
Venture Capital companies, Investment Bankers, Company Owners and Chief Executives, who are looking for acquisition targets with a specific profile, also use Affinity Engine™. If you require this type of assistance, please do not hesitate toContact Us.
The second stage brief usually contains a proposal to meet. Again, all parties must explicitly consent before the meeting will be arranged. At this point in the process, our ‘Business Matchmaker’ specialists will decide, in consultation with their Clients, if Confidentiality Agreements are necessary.