As partnering and alliancing specialists, we help clients create new partnerships and make existing ones work better. Affinity Engine™ is an analytical tool that helps us turn thinking and concepts into tangible opportunities. Its main objectives are to:
Help organisations unlock the potential in their brands by spotting partnership opportunities between organisations, identifying target partners and brokering relationships for brands whose objectives and targeted customer base match
Help organisations deal with the challenges they are facing in their partnerships, whatever stage of the partnering lifecycle they are at
Affinity Engine™ is the common entry point for our clients to begin explaining their partnerships and alliances requirements and challenges to us. When working through the Affinity Engine™ process, our clients follow one of two streams:
The process:
1.
Click on the top banner Affinity Engine™, or click here to start the process
2.
Choose between the two tools: ‘Business Matchmaker’ or ‘Partnership Repair’
3.
Answer the series of questions
4.
Fill in your details
5.
Click to send your answers and details (secure connection, your details and answers will remain strictly confidential, and will not be shared with any other party except at your request. They will only be used to contact you regarding the results of our analysis)
6.
Affinity Maker™ will conduct the relevant analysis and write a report summarising our findings
7.
Affinity Maker™ will email you the report and contact you to discuss the analysis results and next steps
To download the Affinity Engine Brochure Click here
