Partnering is about agreeing to co-operate to achieve a common goal. Organisations usually partner as a way of:
Risk Sharing (strategic, financial, technical and market)
Experience & Expertise Sharing
This often means bringing together organisations with very different objectives, cultures, systems and ways of working. Affinity Maker™ enables you not only to remove barriers to effective partner working, but also to take advantage of lucrative new opportunities.
Revenue Growth (Develop new business cost effectively)
Grow revenue by developing new revenue streams
Penetrate new markets
Customer segments
Geographical expansion (local & international)
Sell a new product or service to core customers (brand extension)
Establish new distribution channels
Drive footfall or improve retention of customers or members
Accelerate market entry
Stimulate usage of loyalty / credit / account cards
Maximise marketing spend return on investment
Capitalise on brand strength or increase their own brand awareness
Attract sponsorship and an industry partnership
Develop New Products or Services (Innovation)
Gain technical know-how & intellectual property
Access entrepreneurial talent
Set industry standards
Reduce Cost
Reduce overhead expenditure by sharing facilities and resources
Expand resource capability without major financial investment
Reduce cost of sale
Share marketing costs
Other Reasons include:
Block competitors
Live look at potential merger/acquisition partner
Enter Equity Alliances - Investments, Joint Ventures (JV) or Mergers & Acquisitions (M&A)
